Archive for the ‘ Your time before b-school ’ Category

The 4Cs of Marketing

‘The 4Cs of Marketing’ is the fourth of the “52 management concepts you should know” series that we will bring to you. Sign up for our newsletter to stay up to date via email. Like we mentioned in our previous post of this series, the marketing mix is often crucial when determining a brand’s offering and isRead More…

Posted on March 16th, 2014

The 4Ps of marketing

This is the third of the “52 management concepts you should know” series that we will bring to you. Sign up for our newsletter to stay up to date via email. The marketing mix is often crucial when determining a brand’s offering and is often synonymous with the four Ps: price, product, promotion and place.Read More…

Posted on November 23rd, 2012

Porter’s competitive forces analysis: A primer

This is the second of the “52 management concepts you should know” series that we will bring to you. Sign up for our newsletter to stay up to date via email. The Competitive Forces Model, developed by Prof. Michael E. Porter,a Harvard Business School professor, is a tool that determines the competition level and theRead More…

Posted on November 12th, 2012

Blue Ocean Strategy: A primer

This is the first of the “52 management concepts you should know” series that we will bring to you. Sign up for our newsletter to stay up to date via email. The premise of Blue Ocean strategy is that an organization can generate high growth and profits by creating new demand in an uncontested market space, orRead More…

Posted on November 5th, 2012

The housemate question: To share or not to share?

For students in most business and grad schools, this is a question that crops up at the beginning of the course. Having a housemate has its benefits: there are two wallets to share the home (rent, electricity, water, supplies) bills, company at home and the general benefit of having two heads about the house insteadRead More…

Posted on March 13th, 2012

It’s never too early to start your MBA job search

Around the eventual necessity of getting a job, there are a few questions that plague many a B-school student. When should I start my job search? Should I start right away? Do I wait till I go at least half way through my major subjects so I have enough knowledge to step into the rat race?Read More…

Posted on February 12th, 2012

Six reasons why you should take time off before your MBA

Given that you’re about to jump from the frying pan into the fire that is the MBA curriculum, our MBA Sherpas are of the opinion that you should take a breather between the two! What with a grueling eleven to twenty four months of B school ahead of you right after several years of hard workRead More…

Posted on February 8th, 2012

Moving abroad for your MBA? Here’s your checklist

At the risk of being nominated for the ‘International Stating the Obvious’ award, we assume you’re pretty excited about the business school admit you decided to accept. The excitement is probably two-fold if the said school is in another country with the promise of travel, new cultures, new experiences and meeting people of different races.Read More…

Posted on January 30th, 2012

More than one business school admit? Tips to help you choose the right school

It is a question thousands ask every year: I have more than one business school admit; how do I choose the one best for me? Here are some of the selection criteria our Sherpas have used effectively when they had to choose: Business School Ranking: Financial Times, Bloomberg, Businessweek, Economic Times and other rankings out thereRead More…

Posted on January 23rd, 2012

Tips on Breaking the News of your MBA at work

Our previous post tells you why it is important to quit on a good note and on good terms with people at work. Breaking the news about your MBA is a delicate matter though. Depending on circumstances, your boss could be supportive of your goals or may intentionally snowball your plans if he isn’t happyRead More…

Posted on January 20th, 2012