The 4Cs of Marketing

‘The 4Cs of Marketing’ is the fourth of the “52 management concepts you should know” series that we will bring to you. Sign up for our newsletter to stay up to date via email. Like we mentioned in our previous post of this series, the marketing mix is often crucial when determining a brand’s offering and isRead More…

Posted on March 16th, 2014

How To Prepare For Case Study Discussions At Business School

One of the questions we frequently get is how to prepare for case study discussions. For the really uninitiated, case studies recount real life business or management situations that present MBA students with a dilemma or uncertain outcome. The case describes the scenario in the context of the events, people and factors that influence itRead More…

Posted on May 20th, 2013

5 tips to a great first impression at Informational interviews

Informational interviews are one of the best tools you have in your job search arsenal. You’ll add useful contacts to your network, get valuable information about the companies you are after, and learn more about the path you think you want to pursue. While an informational interview is never the time to ask for a job,Read More…

Posted on November 28th, 2012

The 4Ps of marketing

This is the third of the “52 management concepts you should know” series that we will bring to you. Sign up for our newsletter to stay up to date via email. The marketing mix is often crucial when determining a brand’s offering and is often synonymous with the four Ps: price, product, promotion and place.Read More…

Posted on November 23rd, 2012

Porter’s competitive forces analysis: A primer

This is the second of the “52 management concepts you should know” series that we will bring to you. Sign up for our newsletter to stay up to date via email. The Competitive Forces Model, developed by Prof. Michael E. Porter,a Harvard Business School professor, is a tool that determines the competition level and theRead More…

Posted on November 12th, 2012

Blue Ocean Strategy: A primer

This is the first of the “52 management concepts you should know” series that we will bring to you. Sign up for our newsletter to stay up to date via email. The premise of Blue Ocean strategy is that an organization can generate high growth and profits by creating new demand in an uncontested market space, orRead More…

Posted on November 5th, 2012

Infographics: Working with your fellow business school students from China

During your time at business school, you will most likely have the opportunity to work with fellow students from different cultures. Many graduates swear that this was equally eye-opening as it was a great learning experience. Each person’s cultural background also shapes how he approaches and analyses problems. This is why many b-schools such asRead More…

Posted on October 8th, 2012

Infographic: A day in the life of an MBA student

It can get really busy at business school. In this infographic, we have tried to give you a snapshot of a typical day in the life of an MBA student. Chime in your thoughts in the comments! We would love to hear from you.

Posted on September 17th, 2012

What if your business school professor sucks?

Possessing knowledge is one thing. The skill of imparting said knowledge is a completely different thing. It goes without saying that your professors at business school are highly qualified individuals in their respective subjects. But every now and then, you’ll run into one who, his expertise in the subject notwithstanding, doesn’t seem to be ableRead More…

Posted on September 14th, 2012

7 iPad apps for MBA students

With all the rumors about the new iPad models coming out, we felt it proper to talk about 7 iPad apps that are a must-have for MBA students. We do not have any affiliation with the makers of these apps. We just love using them!  So, here goes! Bloomberg for iPad (Free) This is an app all MBA students shouldRead More…

Posted on August 24th, 2012